Cookie Policy
We use cookies to make your experience better. Here’s exactly what we use and how to control it.
Last updated: March 2026
What Are Cookies?
Cookies are small text files stored on your device when you visit our site. They help us remember your preferences, keep your cart intact, and understand how the site is used.
Cookies We Use
Essential
Required for the site to function. Cannot be switched off.
- Session cookies — keep you logged in during your visit
- Security cookies — prevent fraud and cross-site attacks
- Cart cookies — remember what you’ve added to your bag
Analytics
We use Google Analytics (anonymised) to understand how visitors navigate the site. No personal data is shared with Google.
- _ga — distinguishes users (expires 2 years)
- _gid — distinguishes users (expires 24 hours)
- _gat — throttles request rate (expires 1 minute)
Marketing
Only set if you’ve opted in. Used to show relevant ads on other websites.
- Meta Pixel — Facebook and Instagram ad targeting
- Google Ads — search and display retargeting
Managing Your Preferences
You can control cookies via our cookie banner on first visit, or at any time through your browser settings. Note that disabling essential cookies will affect site functionality (e.g. your cart won’t persist).
To opt out of Google Analytics specifically, install the Google Analytics Opt-out Browser Add-on.
Questions
Email us at hello@lilybella.co.uk with any cookie-related queries.